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4. Choose unique keywords.

Before launching a search, take the time to think about what unique words or phrases are likely to appear in the information you want to find and try them first. To locate sites devoted to impressionist painters, for example, you might try Monet AND Renoir AND Degas. That's sure to produce better results than a search for impressionists or painters.

What about the complete text of a famous quotation, literary work, or even a joke you heard at the office? Try a phrase search on some small portion that you remember: "tiger tiger burning bright" to locate the William Blake poem (Figure 3). Or "man walks into a bar" for that joke you'd like to add to your repertoire.

Figure 3 A few words of a poem enclosed in double quotes are often all it takes to locate the complete work, as shown here.

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