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In Sum

  • Avoid using imagery only as ornamentation. When we hear a story amplified by compelling photography, the issue becomes less of an abstraction and more concrete. It is emotional and it is memorable. Try to illuminate the general by focusing on the particular in your choice of imagery.
  • Use full-bleed (full-screen) images for greater impact and try cropping images to create more compelling photographs.
  • Don’t be afraid to take your own photographs and use them in your presentations. Keep in mind that one of the keys to taking great shots is to “keep it simple,” a lesson you can apply to many aspects of design.
  • Try taking one busy slide and breaking the information up over several slides to match your narrative flow.

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