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30 Establishing Connection

Digital tools make it easy to establish visual links between color images and other components of the layouts in which they appear.

If you’ve worked much with Photoshop, Illustrator, or InDesign, then you probably know about the Eyedropper tool. Use this tool to identify and borrow colors from specific parts of an image and apply them to compositional elements elsewhere.

You can borrow a single color, a pair of colors, or an entire collection of hues from an image. You can also employ a color borrowed from an image as a seed hue for a layout’s entire palette.

Though it’s not always necessary or desirable to borrow and apply colors from a layout’s image(s), it is a strategy worth considering when looking for ways of helping an image look at home within the context of a particular layout or work of art.

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