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The color of the vegetal world, green represents freshness and nature (Figure 4). Its cool quality soothes, calms, and has great healing powers. Surgeons dress in green, "complementing" red blood. Green represents life, hope, and growth. We can be green with envy, green at our job, or have a green thumb. Where it doesn't belong, green has negative connotations. On a person's face it suggests sickness, and on non-green food is the color of decay.

Figure 4 The freshness of these avocados is heightened by their vivid green coloring.

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