Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Branding/Marketing

Building the Buzz

  • Print
  • + Share This
Like this article? We recommend


Bartering is the coolest thing since sliced bread. I have used bartering throughout my professional career and have received products such as furniture, tickets to events/concerts, clothes, and electronics. You may be asking yourself, "Chaz how did you do that?" Well, my friends, I'm going to tell you a story about one of my endeavors.

A few years back, I moved into a new apartment and wanted to upgrade my furniture from version 1.0 to 2.0. (I know, bad joke.) So, I went into a store called Scorpio Interiors here in Louisville, Kentucky. I found what I was looking for and approached the owner of the store about the items. He gave me the prices, and then I began my pitch. I told him that I was a graphic design artist and that I was a big fan of his store. We talked about furniture and architecture. Eventually he began asking me about my background and my skills as an artist. Then he began telling me how he needed to update his logo for his company.

I saw the opportunity and ran with it. I told him that I could create a logo for him, but, instead of cash, I would do it for trade. He agreed. Within two weeks, I was sitting on my new couch smiling. My mom is still amazed at this story. She even asked me, "Let me get this straight—you walk into the store with an envelope with a picture on it, and you walk out with a new couch? You're a genius." Well, maybe not a genius...okay, well, maybe I am. All I did was fill a need for this man, and, in exchange, he gave me his goods. It was a win-win situation for both parties involved.

  • + Share This
  • 🔖 Save To Your Account