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Building the Buzz

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Links with Other Web Sites

This is an easy and effective way of getting traffic and also building branding for your site. This simple act can generate lots of interest—and all you need to do is link to another site from yours.

A good example of this is my yoga Web site,, where I have links to other yoga sites that have useful information for my audience. All I do is find sites that I like and then link to them from my site. Then I send an email to the Webmaster saying that I've linked that site to mine and that I would like him to do the same.

It's an easy sell. The other site has nothing to lose and everything to gain. Even if the site doesn't give me a link, I'll still keep the link up because I want to give users as much information as possible. If I can keep them happy, they'll come back and tell more people.

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