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10: Spam Your Customers

Finally, after you have a customer, you don't want to lose him. Keeping in touch with previous customers and prospects through email and newsletters will keep your web store in front of their minds. But you can overdo it.

Never spam your own customers. Offer your customers the option of receiving notifications of sales or new products, but be sure you have permission before sending anything. Unsolicited email is likely to generate more annoyance than sales.

As for frequency, try not to contact customers more than once a month, unless they have opted-in to a more frequent promotional program with you first.

There you are. Avoid these 10 all-too-common pitfalls, and you have a good chance of making that sale and retaining your customers. After all, isn't that what you went online for?

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