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5: Surprise Them with Shipping Costs

Shoppers don't like surprises. Before you put your customers through your order-taking process, let them know what the actual shipped price of their order will be.

Present the customer with the full amount of his order before you ask for his credit card. If you can't offer that calculation, have complete shipping and handling charges listed on your web store—and make that list easy to find. This is even more crucial for your international customers. If you want to sell to international customers, you have to let them know it. Give them the international shipping costs before they reach your order form.

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