With more corporations subscribing to Nielsen's bare-bones usability approach, hopefully HTMinimaLism will come out of the closet and into its own. It is the logical style for any site with large chunks of text and for any site with a large catalog of displayable goods (read: e-commerce).
New Web designers tend to admire and emulate the more flashy, graphic-intensive design styles, but I offer HTMinimaLism to you as a challenge and a thrill. Minimalistic design is rarely bland or boring. The satisfaction of creating usable, clean, scalable, and elegant sites out of nothing but HTML is its own reward. If nothing else, the promise of satisfied clients and site visitors is reason enough to pursue HTMinimaLism.