We are really excited about all of the dynamic, interesting interaction and content we included in the Billabong site. You can see from this example how interactivity can be used not only to create an interesting experience, but also to reinforce creative concepts in your designs. This is the stuff that really excites us. We feel that it makes a site successful and makes us successful as designers and developers.
To clients, however, what really makes a site successful is that they can flawlessly and easily update the content of the site, keeping it current with their business. Even in this hard-core market segment of extreme sports apparel, that is a main concern for these companies. So, in the next chapter, we are going to show you how we married the immersive Flash experience on Billabong-USA.com with a custom-built web application that gives clients the control they want and need for their content so the site can be successful.