- Show Them What You Have to Offer
- Strut Your Credentials, Particularly Where They Matter
- Don't Have Credentials? Beg and Borrow (But Don't Steal) 'Em!
- Use Your Real Estate Wisely
- Make Sure Your Design Is in Service to Your Concept
- Your Homepage Should Serve Your Strategic Goals
- The More the Merrier: Figure Out Who Your Customers Are and Welcome Them
- Tell the Truth Up-Front, Bad News Is Worse in the Check-Out Aisle!
- A Few Hard Questions
A Few Hard Questions
To summarize, when you or a team of developers is constructing a site's homepage, ask yourself whether ambiguity surrounds the following "hard questions." If so, you might consider clarifying the page:
What is the site all about?
For whom is the site intended?
Why should people stick around, anyway?
What do people need to know about the company to place their trust in its web site?
What should people know about a site so they are not misled and do not waste their time?