The last few years have seen amazing growth in the wireless industry. Wireless network operators have recognized that real growth in revenues and efficient usage of their networks require introduction of non-voice services that provide an opportunity for increased average revenue per user. Such non-voice services include games; entertainment; news; and productivity applications such as calendars, email, and instant messaging. These data-driven applications have become a way for a network operator to define its competitive advantage.
Not so long ago, consumers had little (if any) choice of applications on their handsets. This is rapidly changing. As wireless operators add data services to their networks, virtually any Internet-enabled device within reach of a cellular base station can initiate and maintain a connection to the Internet. The ability to download games or productivity and business applications "over the air" provides significant advantages for increasingly mobile customers.