Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Web Design & Development

Fireworks MX Fundamentals

  • Print
  • + Share This
Abigail Rudner discusses color, texture, fills, modes, and strokes in Fireworks.
This chapter is from the book

This chapter is from the book

Fireworks offers many ways to color in and outline the objects that you create. The inner part of a vector object's color is known as fill and the outline of the vector object is known as stroke.

The Property Inspector contains controls for modifying both fills and strokes. Additionally, you can create your own custom strokes by using the Edit Stroke dialog box to change specific stroke characteristics.

In this way, you can manipulate and control a vector object's color in a number of different ways. You can always modify and edit Fireworks objects infinitely because they have been saved in .png format.

If you haven't already, you can find out the details of working with the Fill and Stroke panels in Chapter 2, "Interface, Tools, and Workspace Overview."

Working with Color

Fireworks supplies several color models from which you can select and mix your own colors. The Fireworks Swatches Panels allow you to maintain color standards for

  • Web color

  • Windows system color

  • Macintosh system color

You can create your own groups of swatches that you can reuse, export, and share with other web designers.

You can mix colors using hexadecimal, RGB, CMY, HSB, or grayscale color modes. You can also set the view of your document to express any of these color models.

As many artists and designers can tell you, colors convey a meaning, energy, and mood of images. It's helpful to consider color harmony and contrast, and to think about what colors mean to your audience.

In our communities, we share understanding about the meanings and associations of color. For example, you might associate orange with danger (or The Home Depot) and green for freshness. Many people still associate pink with girls and blue with boys.

Over the past few years of teaching web design, I have taken many surveys on color and have come up with a few common color associations:

  • Red—Associated with love, hot, stop, passion, danger, warning, and appetite

  • Orange—Associated with autumn, warning, and Halloween

  • Yellow—Associated with cheeriness, energy, radiance, and sunshine

  • Green—Associated with spring and newness

  • Blue—Associated with calm, cool, peace, water, and sky

  • Purple—Associated with royalty, impressiveness, and enchantment

  • Brown—Associated with earth, warmth, home, and chocolate

A few variables affect colors and how they appear; we use a few terms to describe these variables. Although there are no formal rules about color use, many color theories exist. The effects of color on people's moods and emotions have been studied and well documented.

NOTE

I always found the study of color interesting. Growing up, my parents had a book that influenced me as a young artist. It is called The Luscher Color Test by Dr. Max Luscher (edited by Ian A. Scott).

Color Resources

The web offers great information about color. You can find a good basic article, with resources, on color and designing for the web at http://www.colormatters.com.

Another site, http://www.colorschemer.com, is great if you are color blind or have no color sense. At this site, you can find many links, and references, on color and vision, color and design, color and the body, and more.

The Color Schemer was designed to make it quick and easy to create harmonious color schemes. You simply select one color (either by entering RGB or hex values, picking from a web-safe palette, or selecting a color from anywhere onscreen), and you are presented with a set of 16 colors that relate to the selected color.

The Pantone system is certainly one of the world's foremost authorities on color. At the web site http://www.pantone.com, you find yet another plethora of wonderful color tools and resources to use.

One of many neat things that you can do here is click the Digital link at the bottom of the home page. When you click this link, a window pops up that allows you to match a print color to a web color.

Besides what is mentioned here, there are many other resources of interest on trends, and research that can help you on issues from calibration to why color is essential.

Color Terminology

Some terms are worth knowing and understanding when using Fireworks to create or manipulate colors for web images. Here are a few:

  • Hue—The color part of color, such as red or blue. Technically, hue is the wavelength of a color.

  • Saturation or intensity—The amount of color in a color. Technically, the absence of white in the color is what designers call color saturation.

  • Brightness or value—The amount of lightness or darkness in a color. The presence of lightness is measured in lumens.

  • Neutral colors or monochromatic hues—Black, white, or gray.

  • Chromatic color—All colors other than black, white, or gray.

  • Monochromatic color—Color combinations that use various values of a single hue.

In the corporate world, color equals equity, as in brand equity. I spent a number of years working at Campbell Soup Company in Camden, New Jersey, where I began to understand the meaning of color as equity. Think about all the company logos that depend on a specific color. Here are some examples: The Home Depot (orange), IBM (blue), and CliffsNotes (yellow and black). All those brands, if correctly branded, immediately evoke a response. My family refers to a specific brown as "UPS brown." (Hopefully, you know what color I'm referring to.)

Color recognition is an aspect of marketing. The consumer recognizes specific colors and makes associations to the product with which it associates the color. Working with certain colors on the web requires consideration, especially if you're trying to match a specific color.

Printing is known as reflective art. The color that you see on printed paper is comprised of mixtures of colored ink applied to various types of paper. Every edition of a print is virtually identical to others from the same print run using the same inks and paper.

In the case of web design and graphics, artwork is viewed on any number of given systems on any number of given monitor resolutions that might or might not have been gamma adjusted. Art is also viewed on any number of browsers.

Many factors come together that inhibit computer color from being 100 percent accurate to all viewers. Because computer monitors blend red, green, and blue light together to create what the viewer sees, the color settings of any viewer's particular system or monitor determines how the color looks.

Understanding Gamma

Computer color settings are known as gamma and the gamma value of monitors can be adjusted with gamma-adjustment software.

Platform differences, meaning differences between the Windows and Macintosh systems, play a role is this dilemma. Each system has its own inherent gamma setting.

Different gamma settings exist for different systems. The Macintosh system has a default setting of 1.8. The Windows system defaults to 2.2, which is the standard for television as well. Macs generally appear brighter or lighter; its lower gamma setting more accurately matches print output. When you create your graphics on a Mac and view them on the Windows platform, however, they generally appear darker. On the other hand, when you create graphics on a Windows machine and view them on a Mac, they appear considerably brighter.

It's extremely important to check your work using both platforms. Find a happy medium that looks good on both systems.

Switching Between Gamma Views

Fortunately, Fireworks provides you with an option to view other gamma settings (see Figure 5.1). Depending on the system that you use, you can switch the view accordingly.

Figure 5.1Figure 5.1 The View menu displays the Gamma setting.

Choose View, Macintosh Gamma in Fireworks for Windows to see how your art looks on a Mac. Choose View, Windows Gamma in Fireworks for a Macintosh to view the way your work looks on a Windows machine.

  • + Share This
  • 🔖 Save To Your Account

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.peachpit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020