This chapter is from the book
This chapter is from the book
This chapter is from the book
Popular questions about generative AI
Generative AI is unlike most other software features because it raises many questions across a number of areas that aren’t technical. This is largely because generative AI is not a simple program or algorithm. The fact that generative AI is trained on millions of images causes people to ask questions such as:
Did the creators of the images in the training set give permission to use their images for generative AI training?
Are the creators of the images in the training set compensated for the use of their images?
Can generative AI images be used in commercial jobs?
Is there a way to tell if generative AI was used to falsify part or all of an image?
Adobe Firefly generative AI and Photoshop address those questions as explained below so that you can create with confidence.
How rights are cleared for the training images
Generative imagery is created by training software models using large numbers of images. Some AI services may train using found images without securing appropriate usage rights. Rights issues may lead to legal liability, so some companies and organizations may avoid using work created by services that can’t provide information on training image rights. Adobe Firefly generative AI is designed to be “commercial safe” in part because it’s trained using images where usage rights are known, such as images from the Adobe Stock collection and images in the public domain. (Note: In the United States, the term public domain has a specific legal definition involving the intentional release or normal expiration of copyright and is not the same as a copyrighted image being publicly viewable online.) For more information, see helpx.adobe.com/firefly/faq.xhtml#training-data.
Adobe does not train on any Creative Cloud subscriber’s personal content.
At the enterprise level, Adobe offers intellectual property indemnity for Adobe Firefly. If you or an enterprise client are interested in more details about Firefly indemnity, do a web search for the document “Firefly Legal FAQs – Enterprise Customers” and download the one with the most recent date.
Compensating contributors to the training set
Adobe Stock is one of the sources used to train Firefly, and Adobe Stock images come from voluntary contributors. Submitting images to Adobe Stock requires agreeing to terms that give Adobe permission to create and train Firefly models with those images. In addition, an Adobe Stock bonus compensation plan provides a way for Adobe Stock contributors to be paid for the use of their images for generative AI training. For more information, see: helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html
Detecting the use of generative AI
Another issue is being able to determine whether an image is original or contains generative AI content. Adobe is part of an industry-wide effort called the Content Authenticity Initiative (contentauthenticity.org). This includes an effort to create an open, global standard for sharing image metadata (information) that can include creator attribution, includes generative AI transparency (letting people know that generative AI was used for at least part of the image), and is tamper-evident (so you can know if the metadata was altered).
Adobe is developing a Content Credentials feature that supports the Content Authenticity Initiative. For more information and links about how Content Credentials work and how they relate to Photoshop, see helpx.adobe.com/creative-cloud/help/content-credentials.html.
For example, if you use Firefly generative AI in an image and choose File > Export > Export As, a Content Credentials section at the bottom right corner of the Export As dialog box tells you that a Content Credential will automatically be applied and lets you preview what it will say if someone else decides to inspect the credential.
