- Three Ways to Adversely Impact your Google Pagerank
- Don't Use More Than One Title Tag
- Don't Hide Keyword Lists
- Don't Create Link Farms
Don't Use More Than One Title Tag
Here's a trick that would be mildly amusing if it wasn't so darn idiotic: lazy SEO people figure "if titles are important for keywords, then having a bunch of titles will let me load a ton of keywords without anyone being the wiser!". Sadly, though, they're wrong.
How would this look? The HTML source of a page might look like this:
<title>affiliate marketing,affiliate marketing programs, affiliate programs, affiliate payout, affiliate links</title> <title>advertising,advertising banners,google,google adsense,seo,search engine optimization</title> <title>pay per click, PPC, pay for performance, PPC advertising, ctr, click-thru rate</title> <title>Joe's House of Search Engine Optimization</title>
The idea here is that your Web browser only shows the last title tag so you as a visitor are oblivious to this trick, but the Web site developer thinks they've figured out a loophole in "the system" and have stuffed an additional 25 keywords. But Google knows this trick and will penalize you.