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Broadcasting with Apple's QuickTime

The dark horse video broadcasting solution is materializing as Apple's QuickTime. Apple was one of the first to bring video to the PC. Games such as Myst were made possible through heavy integration with QuickTime.

Apple's engagement with web video came very late, and many thought that Apple had simply lost this one. They were wrong. The primary focus of the QuickTime team was on image quality. It was not enough to be able to just broadcast video; it had be high-quality video. This was made clear when Apple, in conjunction with Lucas Films, released the trailer for Star Wars Episode I in QuickTime format. In 24 hours, the trailer became the single largest download in Net history.

Apple has expanded the QuickTime format. A big improvement came with using open standards. The broadcasting video server, Darwin, is open source. The standards in video CODEC are open. And this year, QuickTime 7 will step out onto the stage as the first to fully support H .264, better known as High Definition for DVD—the best possible video quality.

Apple has yet another trick up its sleeve. QuickTime is tied into Apple's online music store: iTunes. Want to watch a music video or movie trailer? Open iTunes and watch the video as a QuickTime movie. My guess is that you'll be able to buy video and movies through iTunes not long after the QuickTime 7 launch (and you'll be able to watch movies on your iPod).

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