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Success at a Cost

Her Interactive's success, Gaiser claims, came not from the gender focus, but from combining the historical Nancy Drew brand, based on the popular children's book series first published in 1930, with a higher quality game.

"We never set out to create girly games," she says. "We set out to make great games. We just happen to target a female audience." The market was always there, she says, it was just ignored.

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