Who's Winning Women
Women tend to like games that offer "a sense of community," says Goad.
Case and point is The SIMS (Electronic Arts), which is not just the top-selling game among women, but is the top-selling computer game of all time. Last year, the Sims franchise sold more than 16 million games across all platforms.
EA president, John Riccitiell, claims over 50 percent of their players are females, who he deems "gaming's most elusive group of consumers." [http://www.gamespot.com, The Sims Overtake Myst, Trey Walker, March 22, 2002]