Publishers of technology books, eBooks, and videos for creative people

Home > Articles

Stylin' Fonts and Text

  • Print
  • + Share This
This chapter is from the book

Much of Web design is dealing with type—in paragraphs, headlines, lists, menus, and forms. As a result, the properties in this chapter are essential to making the difference between a site that looks thrown together and one that looks like it has the professional touch. More than any other factor, type makes the clearest visual statement about the quality of your site's offerings. Graphics are the icing on the cake; typography is where good design begins.

If the chapter title has you wondering "Aren't fonts and text the same thing?" the answer is No, and here's why.

Fonts are the different kinds of typefaces. Each font is a set of letters, numbers, and symbols with a unique visual appearance. All fonts belong to large collections, which describe their general look, such as serif, sans-serif, or monospace. Font collections are made up of families, such as Times and Helvetica. A font family in turn can be broken down into font faces, which are variations on the basic family, such as Times Roman, Times Bold, Helvetica Condensed, Bodoni Italic, and so on.

Text simply describes a block of type, like this sentence or the heading of a chapter, regardless of the font in which it is set.

CSS has a set of properties relating to fonts and a set of properties relating to text. Font properties relate to the size and appearance of collections of type. What is its family (Times or Helvetica, for example)? What size is it? Is it bold or italic? Text properties relate to the font's treatment—setting its line height and letter spacing, underlining, and so on.

Here's a way I think about this perhaps seemingly subtle distinction. You can apply font styles, such as bold and italic, to a single character, but text properties, such as line height and text indent, only make sense in the context of a block of text such as a headline or a paragraph.

Let's start with fonts.

Specifying Fonts in CSS

In this section, you'll learn how to use CSS to specify fonts. You can use any length units, both absolute and relative, to specify font sizes, but for reasons discussed throughout this chapter, it's best to use a relative measurement such as ems, so the user can easily scale the type to other sizes.

Introducing Font Collections


Figure 3.1 Serif fonts have noticeable details at the ends of the character strokes. Sans-serif fonts do not have these details.

Example: body {font-family: sans-serif;}

Values: serif, sans-serif, monospace, fantasy, cursive

The simplest way to specify fonts in CSS is by using the five generic collection names—serif, sans-serif, monospace, fantasy, and cursive. These generic names cause the user agent (browser, PDA, cell phone, and so on) to serve up one of these font types. Generic collection names represent the lowest level of support for font styling, and as you will see in a moment, CSS offers some better options than these:

Serif fonts are so named because of the little details, known as serifs, at the ends of the character strokes. These are particularly noticeable in the uppercase letters. Examples of serif fonts include Times, Bodoni, and Garamond.

Sans-serif fonts do not have any details at the ends of the character strokes. They have a more plain appearance than serif fonts. Examples of sans-serif fonts include Helvetica, Ariel, and Verdana.

Monospace fonts such as Courier and Monotype give equal spacing to every letter ("i" has the same amount of space as "m") and are typically used for code blocks in computer related books (this book is no exception), or to simulate the look of a typewriter, whatever that is.

Cursive fonts look like cursive handwriting, although much neater than my own. Examples include Park Lane and Brush Script. Cursive is ideal for wedding invitations and therefore really doesn't get used much on the Web. If you use it, check it in various browsers, because every browser seems to use a different font for cursive.

Fantasy fonts are ones that don't fit in the other categories. The main fantasy here is the hope that this might be a useful way to specify a font. It's almost impossible to predict what font might be served up as a fantasy font from browser to browser, and, therefore, it's best if you avoid fantasy fonts. Also, "fantasy" isn't really an accepted font collection name in the way that cursive and serif are; I have only seen this used as a collection name in CSS, but perhaps I don't get out enough.

If you want to specify a generic font, you write a declaration like this

body {font-family:sans-serif;}

In this case, the browser dishes up Helvetica or Arial or whatever sans-serif font is set as its default and is also on the viewer's computer ( Figures 3.23.5 ). It's the most basic way to specify a font. But you can be more specific and declare a font family by name; usually that's what you want to do.


Figure 3.2 Generic font families as displayed by Firefox for Windows.


Figure 3.5 Generic font families as displayed by Safari. Note Safari uses regular fonts for Fantasy and Cursive in headings.


Figure 3.3 Generic font families as displayed by Internet Explorer for Mac OS X.


Figure 3.4 Generic font families as displayed by Internet Explorer for Windows.

  • + Share This
  • 🔖 Save To Your Account

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive:

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020