Everyone looks at type, but the typographer has to see more, because eliminating all traces of visual discord is what elevates type from being merely legible to being comfortingly readable. Jim Felici, the author of The Complete Manual of Typography: A Guide to Setting Perfect Type, Second Edition, explains how even the untrained eye suffers from badly set type (untrained doesnโt mean unsophisticated), and how discerning eyes are needed to set the fine type that readers deserve.