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Branding/Marketing
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- Promote Your Brand
- Feb 1, 2016
- Pursuing a job should be like seeking out a love relationship. You have to know what your goal is, have a strategy to reach that goal, and then execute your plan. Itβs great to be wonderful, but if no one else knows your greatness, how will you ever get a design job? Find out in this chapter from Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
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- The Brand Flip: An Interview with Marty Neumeier
- Sep 14, 2015
- In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.
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- The Brand Flip: Tangible ↻ Immaterial
- Aug 24, 2015
- In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.
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