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Design by Nature: Using Universal Forms and Principles in Design

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Design by Nature: Using Universal Forms and Principles in Design


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  • Copyright 2012
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-74776-3
  • ISBN-13: 978-0-321-74776-1

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.

By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.

  • Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design
  • Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
  • Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
  • Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

Sample Content

Online Sample Chapter

Aesthetics: Enjoy the Ride

Downloadable Sample Chapter

Chapter One - Aesthetics

Table of Contents

Section One

Memory: Remembering What We Know

Chapter 1 Aesthetics: Enjoy the Ride

Chapter 2 Efficiency: Go with the Flow

Chapter 3 Nature's Ethics: Everyone’s Business

Section Two

Matter: Understand and Create

Chapter 4 Patterns: Nature's Dynamics

Chapter 5 Shapes: Nature's Vocabulary

Chapter 6 The Elements: Nature's Sensuality

Section Three

Motion: The Experience Enhanced

Chapter 7 Structure: Building Beauty

Chapter 8 Symmetry: A Balancing Act in Two or More Parts

Chapter 9 Messaging: A Meaningful Medium



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