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Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition, 3rd Edition
- By David Airey
- Published Mar 6, 2026 by New Riders.
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eBook
- Your Price: $28.79
- List Price: $35.99
- Estimated Release: Mar 6, 2026
- Includes EPUB and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
PDF
The popular standard, used most often with the free Acrobat® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2026
- Dimensions: 7" x 9"
- Pages: 224
- Edition: 3rd
- Book
- ISBN-10: 0-13-547675-5
- ISBN-13: 978-0-13-547675-8
Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.
Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in todays brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logofrom shaping a project brief to presenting final work with confidence.
Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.
The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.
In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, youll learn:
- Why logos matter, and how they shape the way we experience brands
- How storytelling, strategy, and simplicity work together in iconic design
- What to consider when creating a new mark or refreshing an existing one
- How to price your work and communicate its value to clients
- How to navigate client conversations, from first meeting to final presentation
- Ways to stay motivated, manage feedback, and grow your confidence as a designer
- Practical advice to sharpen your logo design process
- What it takes to build an identity system that goes beyond the logo
Whether youre designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.
Sample Content
Table of Contents
Part I: The Importance of Brand Identity
Chapter One: Were Surrounded
Chapter Two: Its the Stories We Tell
Chapter Three: Elements of Iconic Design
Part II: The Process of Design
Chapter Four: Laying the Groundwork
Chapter Five: Skirting the Hazards of a Redesign
Chapter Six: Pricing Design
Chapter Seven: From Pencil to Presentation
Chapter Eight: The Art of the Conversation
Part III: Moving Forward
Chapter Nine: Staying Motivated
Chapter Ten: Your Questions Answered
Chapter Eleven: 31 Practical Logo Design Tips
Chapter Twelve: Beyond the Logo
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