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The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future

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The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future


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  • Designers: Level up your skills to start influencing stakeholder decisions at the highest levels
  • Move beyond UX/UI and placing pixels: start playing a strategic role in your organization
  • Use the product vision “compass” to lead digital product journeys in a fast-changing agile world


  • Copyright 2021
  • Dimensions: 7-3/8" x 9-1/8"
  • Pages: 304
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-665432-0
  • ISBN-13: 978-0-13-665432-2

As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to:

  • Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
  • Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
  • Master the exceptional business communication skills you need to command business endeavors based on product or service vision
  • Secure dedicated resources, assemble your team, and captain your visioneering expedition to success
Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

Sample Content

Table of Contents

Part I: The Calling1. The State of the Designer2. Re-Design School
Part II: The Communication Essentials3. Trust in the Dots4. The Art of Storytelling5. Presentation Part Three. Visioneering6. Startup-esque7. Setting Your Compass by Your North Star8. Getting to Beta & Beyond9. Digital Cartography


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