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Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, Online Video

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Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, Online Video

Student Supplement

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  • Copyright 2009
  • Edition: 1st
  • Student Supplement
  • ISBN-10: 0-321-60439-3
  • ISBN-13: 978-0-321-60439-2

How can individuals and organizations cope with the challenges of our time? By deepening their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self.  Provocative author, speaker and leader in the emerging field of strategic foresight, Alexander Manu explains what motivates people and how desire is the driving force to true innovation. Drawing on the principles of the Web 2.0 phenomenon—the empowerment to create, manage and distribute content—this video explores consumers' desire for openness, transparency, and collaboration, and how tapping into this desire can lead to business innovation.  Whether you are in the role of strategic product developer, or you are tasked with solving a global problem, this video will leave you with a new frame of reference for positioning your company’s future.

Featuring three of Alexander Manu's breathtaking visual essays, Everything 2.0 explores:

  • What do organizations need in order to innovate at 2.0 speed and for 2.0 behavior
  • How Web 2.0 behavior will redefine your customers' experiences and expectations
  • How to create culture, not products
  • How to recognize, understand, and map what motivates the choices people make
  • How the desire to reveal ourselves leads to successful innovation
In Manu’s view, the new challenge for organizations is not in determining how to fit 2.0 to business but in determininghow to fit business to life 2.0.

This is a streaming video.  After making your purchase online, you can log into your Peachpit account page to view the video--anytime, anywhere with Internet access.  Running time: 1 hour, 49 minutes, 13 seconds.


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