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Non-Designer's Design Book, The, 2nd Edition

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Non-Designer's Design Book, The, 2nd Edition

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  • NEW - Robin Williams legendary design guide for visual novices—Now fully updated to reflect the latest design trends.
    • Gives students an easy, friendly, jargon-free way to master the core principles of graphic design.

  • NEW - Dozens of new examples.
    • Helps students learn from excellent contemporary work.

  • Coverage of every key design principle—Covers proximity, alignment, repetition, contrast, and more—with practical examples.
    • Gives students a firm foundation in the principles of design, and also shows them how to apply those principles in their own projects.

  • Extensive typography coverage—Explains typography fundamentals and type categories, and shows how to select type for maximum effectiveness and power.
    • Demystifies type and shows students how to use it effectively.

  • Design exercises and quizzes—Includes design exercises and quizzes that can easily be tailored to the needs of specific courses and instructors.
    • Provides constant feedback and reinforcement to ensure that students understand the material they are learning.

  • By Robin Williams, a leading expert in introducing design principles to visual novices—Authored by an expert who has helped millions of students and professionals master graphic design for print and Web.
    • Gives students confidence that they are receiving information that is thorough, accurate, clear and relevant.


  • Copyright 2004
  • Edition: 2nd
  • Premium Website
  • ISBN-10: 0-321-19385-7
  • ISBN-13: 978-0-321-19385-8

So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.

In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.


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Sample Content

Table of Contents

 1. Is This Book For You?

 2. Mini-Glossary.

 3. The Joshua Tree Principle.

 4. Proximity.

 5. Alignment.

 6. Repetition.

 7. Contrast.

 8. Review.

 9. Type (& Life).

10. Categories Of Type.

11. Type Contrasts.

12. So, Do You Get It?

Answers To Quizzes.


Typefaces In This Book.



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