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Smarter Startup, The: A Better Approach to Online Business for Entrepreneurs

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Smarter Startup, The: A Better Approach to Online Business for Entrepreneurs


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  • Copyright 2013
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-90501-6
  • ISBN-13: 978-0-321-90501-7

Why do some startups succeed while other do not?

In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:

  • Why some entrepreneurs are luckier than others
  • How to anticipate success or failure before you begin
  • Why timing is everything for a startup
  • Strategic positioning to beat the competition
  • Building a business that cannot be commoditized
  • Methods for Improving user engagement and profits

This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed.  By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

Sample Content

Online Sample Chapter

When It Comes to Your Online Startup, Timing Is Everything

Sample Pages

Download Chapter 4: Timing Is Everything

Table of Contents

Part I
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research

Part II
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models

Part III
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization

About the Authors


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