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Techniques of Visual Persuasion: Create powerful images that motivate
- By Larry Jordan
- Published Jul 13, 2020 by New Riders. Part of the Voices That Matter series.
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Description
- Copyright 2021
- Pages: 400
- Edition: 1st
- eBook
- ISBN-10: 0-13-676689-7
- ISBN-13: 978-0-13-676689-6
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential.
Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:
- Persuasive techniques
- Communication skills
- Business presentations
- Photos and images
- Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
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Chapter 16—Advanced Motion: Particles, Paths, and Perspective (1.1 MB .pdf)
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Table of Contents
SECTION 1PERSUASION FUNDAMENTALS1 The Power of Persuasion2 Persuasive Visuals3 Persuasive Writing4 Persuasive Fonts5 Persuasive Colors
SECTION 2PERSUASIVE STILL IMAGES6 Persuasive Presentations7 Persuasive Photos8 Edit and Repair Still Images9 Create Composite Images
SECTION 3PERSUASIVE MOVING IMAGES10 Video Pre-Production11 Create Compelling Content with Interviews12 Sound Improves the Picture13 Video Production14 Video Post-Production15 Motion Graphics: Make Things Move16 Advanced Motion: Particles, Paths, and PerspectiveOnline: www.peachpit.com/visualpersuasionIncludes handy shortcuts for popular software.
Closing Thoughts, 377Bibliography, 378Index, 381
Updates
Errata
We've made every effort to ensure the accuracy of this book and its companion content. Any errors that have been confirmed since this book was published can be downloaded below.
Corrected copyright page (62 KB .pdf)