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Summary

Landing pages play a crucial role in converting web visitors into customers. They welcome, communicate, and engage the visitor. They answer visitors questions, convince them of an offer’s value, and provide a clear, easy path to the desired goal. When thoughtfully designed and coordinated with effective advertising, your landing page is one of your web site’s superstars.

Let’s look next at a page that often doubles as a landing page: your site’s home page.

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