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Rent Movies Using iTunes

Instead of spending $10 or more to own a movie that you'll likely watch once and occupies more than a gigabyte of space on your hard disk, you can rent it. No waiting for Netflix envelopes to arrive or fighting traffic on a Friday night to discover the movie you want has already been taken at your local retail rental behemoth. While some movies are still purchase–only, you'll see more and more with an additional Rent Movie button placed above the Buy/Add Movie button (Figure 4.12).

Figure 4.12

Figure 4.12 Renting a movie from the iTunes Store.

Renting a movie is just as easy as buying one, but with a slight wrinkle. Clicking the Rent Movie button engages the transaction, even if you've selected the shopping cart method for purchasing. You'll also find that a new Rented Movies item appears in the Store section of iTunes (Figure 4.13).

Figure 4.13

Figure 4.13 Rented Movies category.

The minimal ground rules for rentals are:

  • You have 30 days to begin watching a rented movie from when you first download it.
  • Once you begin watching the movie, the clock starts ticking faster—you have 24 hours to finish watching it before the movie file is deleted.

Transfer Rented Movies to the Apple TV

To watch the rental on your TV, you must first manually move it there over your network.

  1. Open iTunes on your computer and select your Apple TV from the Devices list in the left column.
  2. Click the Movies tab; a Rented Movies section has been placed above the Sync section (Figure 4.14).
    Figure 4.14

    Figure 4.14 Move the rental from iTunes to your Apple TV.

  3. Click the Move button. iTunes contacts the iTunes Store and sets the Apple TV as the new location.
  4. Click the Apply button to perform a sync and transfer the movie file to the Apple TV.
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