Voices That Matter

275 Items

Sort by Date | Title

Interactive Designer Brendan Dawes on How The Craving for Experiences Drives Design: Dec 15, 2006; People crave experiences. It’s the experience of an object, the little special details, which make us want to interact with it in some way, physically or emotionally. Author Brendan Dawes explains how this craving for experiences is particularly evident when making purchasing decisions, something that logic would suggest should always be guided by price.

Interface Design for Learning: An Interview with Dorian Peters: Feb 6, 2014; Instructional designer and author Julie Dirksen interviews Dorian Peters, author of Interface Design for Learning: Design Strategies for Learning Experiences, about the importance of interface design for learning, how it differs from typical web interface design, and some of her favorite learning interfaces.

Interface Design for Learning: Basic Principles A-Z: Jan 6, 2014; Dorian Peters offers a crash course in interface design for learners, covering basic concepts from psychology, education, and human-computer interaction essential to the design of learning interfaces.

Introducing Macromedia Fireworks 8: Oct 14, 2005; Fireworks 8 delivers a huge number of tools that allow you to work at your creative best when editing and manipulating graphics. Matthew David's rapid-fire overview will whet your appetite for this much-improved new version.

Is Microsoft Expression Graphic Designer Good Enough to Take On Adobe Illustrator?: Oct 14, 2005; Microsoft's upcoming Windows Vista promises a new era of rich, graphically engaging experiences. The new beta illustration tool, Expression Graphic Designer, will allow you to create content for Vista. What is interesting, however, is that Graphic Designer is being promoted as a serious professional tool that will compete against current tools such as Adobe Illustrator and Macromedia Fireworks. Does Graphic Designer stand up against these power tools? Maybe.

JavaScript and Dreamweaver Behaviors: May 2, 2003; Combine Dreamweaver and JavaScript with a dash of Fireworks and what do you get? Maximize your JavaScript with the help of Dreamweaver MX and learn how these two interact.

Jeffrey Zeldman On Why To Incorporate Web Standards: Nov 22, 2006; Web standards hold the key to accessible, cost-effective web design and development, but you wouldn't know it from surveying most big commercial sites. In this chapter, CSS guru Jeffrey Zeldman explores some of the reasons web standards have not yet been incorporated into the normative practice of all design shops and in-house web divisions, and are not yet obligatory components of every site plan or request for proposal. If you need help selling standards to your colleagues, this chapter is for you.

Keyword Optimization for Google AdSense: Oct 21, 2005; Eric Giguere shows you how to fine-tune your web page to raise the prominence of specific keywords for the Google AdSense program.

Landing Pages That Convert Visitors into Buyers: May 7, 2004; Does your current web page lead shoppers down the path to a purchase, or does it let them wander aimlessly around your site? In this chapter top Internet marketer and strategist Catherine Seda outlines the strategy of how to turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions.

Lynda Weinman on What's Next for Flash in 2006: Jan 6, 2006; With Macromedia and Adobe united as one, what's to become of Flash? Lynda Weinman, founder of lynda.com and the Flashforward Conference & Film Festival, takes a peek at her crystal ball and shares some of her predictions for 2006.

Macromedia Dreamweaver MX Killer Tips: Maximum Acceleration: Jul 4, 2003; Be the envy of all your friends when you master Macromedia Dreamweaver MX using this guide. Well, that envy part may never happen, but look at the smattering of 28 quick tips to help make your efforts in Dreamweaver MX even more simple.

Macromedia Studio 8: Making All the Apps Play Nice: Oct 6, 2005; Matthew David discusses how the latest version of Macromedia Studio hones the individual Studio apps to help your Web team create a tightly integrated Web site, with a minimum of duplicated effort.

Make Easy Money with Google Starting with Content: Sep 30, 2005; Determine what your Web site's going to be about before you start building it to ensure you create compelling, AdSense-friendly content. Author Eric Giguere offers up tips on finding the topic for your site that's most likely to do well and make money in Google's popular AdSense program.

Make Your Site BulletProof With Floats: Oct 5, 2007; Dan Cederholm helps you choose the best markup for the job to ensure your site's content is displayed properly across the widest range of browsers and devices.

Making iWeb Your Own: Creating Your Own Themes and Templates for Apple's Web Design Tool: Aug 11, 2006; Do you like iWeb's ease of use but feel stifled by having to rely on Apple's cookie-cutter selection of themes and templates? Here's some great news: You can create your templates and themes for iWeb. Ryan Faas walks you through changing and adding to the reference files and ultimately creating your own personalized iWeb themes.

Making the Page Think like a Network, Part 3: Oct 18, 2002; A basic hurdle in making a Web page "think" like a network is the page itself. Barry Chudakov shows how to use a concept he calls Orbital Information Management Maps to create multiple, dynamically changing perspectives and enhance the depth and usability of information.

Making Your WordPress Theme Responsive: Core Features: Jan 13, 2014; This chapter looks at some of the core features of WordPress instrumental to a good User Experience, including navigation, images, and widgets.

Meet the Elements of Web User Experience: Dec 13, 2002; It sounds impossible to take into account every possible action your website users are likely to take and understand their expectations at every step of the way, but Jesse James Garrett can show you how to start.

Merit Over Marketing: A Manifesto: Jul 26, 2011; Without proof of their effectiveness, the act of deciding who will do the best design work for your company is a coin toss. And too often, this results in mediocre solutions with unremarkable results. By believing what we hear over what we see, we tell consultants and agencies that marketing is a more valued skill than design. Robert Hoekman, Jr. suggests that it's time to call for merit over marketing.

Midcom: How an Intranet was Reborn: May 4, 2001; Expert Web designer Christie Caronis describes the ups and downs of creating her first intranet -- with multiple linked pages, for a company with more than 1,000 employees.