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Cynthia Chan is a research manager at Cheskin focusing on consumer and business-to-business studies. LiAnne Yu is a strategic director for the international marketing and consulting firm Cheskin, where she specializes in designing user experiences and brand positioning based on a deep understanding of the cultural, emotional, and technical needs of customers. Christopher Ireland, a principal at Cheskin, is regarded by many of her Fortune 500 clients as one of the leading thinkers in the area of market trends and consumer change. She has been studying China's emerging consumer market since the mid 1990's.
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