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Designing the Moment, Five Tips in Five Days, Part 5

The last and most crucial part of the signup framework is, of course, the registration form itself. And it’s finally time to talk about it.

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By Robert HoekmanJune 13, 2008
Topics: Microsoft Word, Productivity

Designing the Moment, Five Tips in Five Days, Part 4

Now that you’re doing everything you can to convince a visitor to take that crucial first step and start using your application, you need to make sure that first step is one that leads the visitor into a 5-star hotel room rather than off a cliff.

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Designing the Moment, Five Tips in Five Days, Part 3

A friend who is a professional salesperson once described to me the process of convincing someone to fork over their credit card. Despite feeling like I needed to perform a cleansing ritual afterward, one detail in particular stuck with me.

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Designing the Moment, Five Tips in Five Days, Part 2

Once you’ve done your best to make sure visitors understand what your application is about, it’s time to let them know how hard it will be to use it.

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Designing the Moment, Five Tips in Five Days, Part 1

Have you ever wondered how the Web teams behind the most popular sites get so many people to sign up for their products and services? After all, there are boatloads of great applications out there. How does someone choose one over another?

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