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Twitterview Transcript with @RonDawson @TasraDawson and @Peachpit

By  Feb 21, 2011

Topics: Digital Audio, Video

On Wednesday, February 9, @Peachpit @RonDawson and @TasraDawson faced off in a live Twitterview about launching or building your video business. Check out the transcript and suggest the next Twitterview author!

Peachpit @RonDawson @TasraDawson First of all, congrats on your great book, #Refocus: http://peachp.it/32Vlrk

Peachpit @RonDawson @TasraDawson Let's get this Twitterview started! #refocus

Peachpit @rondawson @tasradawson What advice would you give to newbie videographers who are trying to start their business? #refocus

rondawson @peachpit read #ReFocus. I'm serious. We cover the whole gamut of what to do, who to follow, where to go. etc. :)

Peachpit @rondawson @tasradawson Good advice! ;) How do you determine what to charge for your work? #refocus

rondawson @peachpit when figuring out $$, know your expenses (home & biz) then set prices to cover them all. Dont just copy the competition. #refocus

rondawson @peachpit also, part of what u charge is based on your brand. #refocus

Peachpit @rondawson @tasradawson What are some key strategies that will help spread the word about your work and get more business? #refocus

rondawson @peachpit key strategies to spread the word: social media, networking w/vendors & providing gr8 service so your clients will rave. #refocus

Peachpit @rondawson @tasradawson How can you use your social media presence to promote your business? #refocus

tasradawson @peachpit - when using social media, have a plan @chrisbrogan has the best articles on using social media in biz. Here r 5 tips... #refocus

tasradawson @peachpit 1. give as much or more as u take. don't just use twitter to self promote. as much as possible promote others on twitter. #refocus

tasradawson @peachpit 2. join the conversation. if people comment on your blogs, twitter or facebook, reply to their comments. #refocus

tasradawson @peachpit 3. write compelling blog titles. a good title is essential. here's a great article http://feedly.com/k/gpBkdq #refocus

tasradawson @peachpit 4. write effective tweets. u only hav 140 chars. make it compelling. abbrvi8 if u hav 2. & leave room 4 ppl to retweet u. #refocus

tasradawson @peachpit 5. if u blog, be consistent to keep up traffic. if u want to use blogging seriously, u should blog 2-3x week. #refocus

rondawson @peachpit And here's a bonus. #6. write tweets and blog posts that cater to the audience you want to follow you. #refocus.

Peachpit @rondawson @tasradawson Gr8 advice! Is it impt to specialize in 1 area (wedding, corporate, etc.) or should u try to do them all? #refocus

rondawson @peachpit it's perfectly fine to go after multiple markets. but, imho, u should do it w/ separate brands.... #refocus

rondawson @peachpit ...we have daredreamer.net for our main biz & dawsonsignaturefilms.com for our wedding biz. #refocus

rondawson @peachpit if u have 1 site w/ many services (wedding, corp, etc.) u could turn off some of those clients. #refocus

Peachpit @rondawson @tasradawson Your videos are truly works of art. What is your philosophy when you're editing? #refocus

rondawson @peachpit Thx. When approaching a video, I'm all about the story. No matter if it's a wedding, a corporate promo, or a nonprofit...#refocus

rondawson @peachpit There's always a story. I always try to juxtapose visuals w/audio & music to convey that story. I listen carefully too. #refocus

rondawson @peachpit I'm also a believer in keeping it simple. U dont need a whole lot of flash & gljtz. Apple's vids R xlnt examples of that. #refocus

Peachpit @rondawson @tasradawson That is very true. So what is one of the greatest challenges videographers in the industry face? #refocus

rondawson @peachpit w/o a doubt it's branding & mktg. That's the #1 weakness I see. Most should spend more time studying that... #refocus

rondawson @peachpit unfortunately, so many videogs go out & spnd $1000s on gear & invest nothing in learning how to sell & mkt their biz. #refocus

rondawson @peachpit Videogs should read biz blogs, biz mags.... #refocus

rondawson @peachpit I also suggest reading THE E-MYTH by Gerber, the book ZAG (published by you), as well as, well, #ReFocus. :)

Peachpit @rondawson @tasradawson Great example of branding/marketing in action! ;) #refocus

Peachpit @RonDawson @TasraDawson What is 1 thing you'd do differently if u had to start all over again & create ur business from scratch? #refocus

rondawson @peachpit I would do most things the same. Network. Specialize. Focus on quality work. Etc. But one thing I would do different is...#refocus

rondawson @peachpit I would invest in someone to handle the books. I HATE IT! But it has 2 B done, and sometimes I suffer b/c I fall behind. #refocus

rondawson @peachpit Invest in some1 to handle ur books if u or ur partner wont. In fact, invest in any area of ur biz you WONT/CANT do urself #refocus

Peachpit @rondawson @tasradawson Yea, that stuff is definitely not the fun part. #refocus

rondawson @peachpit Tell me about it. #refocus. :)

Peachpit @rondawson @tasradawson What is the most important key to success in videography? #refocus

rondawson @peachpit I would say be true to yourself. Don't try to be somebody else. Also, be diligent & patient. This is HARD work... #refocus

rondawson @peachpit Lastly, set yourself apart. Find something that makes you stand out. Here's a blog post about that. http://bit.ly/idK7Pz #refocus

Peachpit @rondawson @tasradawson How much time should you dedicate to the business side of things versus the creative side? #refocus

tasradawson @peachpit There's no magic formula. But I would say if you want a successful biz, a very significant % should go to the biz side...#refocus

tasradawson @peachpit U don't have to do it all urself. Find a partner. Hire a sales rep. Or learn it then do it. But it must be done. #refocus

rondawson @peachpit that being said, it's also imprtnt to maintain ur craft & do work that is exemplary. Especially if u want to stand out. #refocus 

rondawson @peachpit Really, both are very important. It reminds me of the Stanford rep who came to my high school. Students often asked...#refocus

rondawson @peachpit what's more imprtnt 2 get accptd. Xtra curric activities & Bs, or all As w/o any curric activies. To which he answered...#refocus

rondawson @peachpit Xtra currric activities AND As. :) But, I wouldn't know cuz I went to UC Berkeley. Go Bears! #refocus

Peachpit @rondawson @tasradawson haha! Berkeley <3. So what video gear do you use or recommend? #refocus

rondawson @peachpit Ah. The question about gear. The magic question. It all depends on the job... #refocus

rondawson @peachpit I am fond of the HDSLRs. Their quality & size are amazing. & for such a gr8 price. For only $800 you can get a T2i... #refocus

rondawson @peachpit ...that has quality that surpasses what you'd spend 5-6x that a few years ago. Simply amazing! But, it requires using... #refocus

rondawson @peachpit ...rigs that will allow you to get steady shots and proper focus. But you can rent all that stuff if needed. #refocus

rondawson @peachpit For some jobs you may need a camera like the RED that can shoot 4k or very high speed frame rates for tru slo mo. #refocus 

rondawson @peachpit Whatever u do. Don't go into debt. Be smart. Rent until you can afford to buy. And charge rates to cover your rentals. #refocus

Peachpit @RonDawson @TasraDawson Thanks--many people ask that & it's great to see the amazing results you get with the gear u use. #refocus

rondawson @peachpit Thanks. But as I like to say, "it's the talent, not the tools." focus on telling gr8 stories! Some ppl are... #refocus

rondawson @peachpit ...too obsessed with gear & lenses. Learn 2 tell a good story with a FlipMino, then gear won't matter! :) #refocus

Peachpit @RonDawson @TasraDawson Absolutely. Wow-this has been such a fantastic Twitterview. A lot of great takeaway advice. Any final tips? #refocus

rondawson @peachpit Final tips: follow the blogs & learn from the ppl doing what you're doing. Don't copy them, but be inspired and learn... #refocus

rondawson @peachpit Then go out and make your own mark in the world. And that's all she wrote! #refocus

Peachpit @RonDawson @TasraDawson Fantastic advice. Thanks for a great Twitterview! A transcript will be posted at Peachpit.com soon. :D #refocus

rondawson @peachpit Thank YOU. It was fun. See ya.

@TasraDawson @peachpit Bye. Thx for the opportunity.

Peachpit Thanks 4 tuning in 4 the Twitterview! Check out a free sample from @RonDawson & @TasraDawson's book, #Refocus: http://peachp.it/gcns3T




If you have more questions for Ron or Tasra Dawson, post them as comments and we'll continue the Twitterview fun! Also, let us know which author we should Twitterview next.