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I popped over to the Adobe booth at NAB yesterday to see if I could learn a little more about CinemaDNG, a new industry standard the company is developing for raw video. As luck would have it, Hart Shafer, Adobe senior product manager for Production Premium, gave a preview of several things to come for filmmakers and broadcasters alike. (This being well timed after a somewhat dismal keynote I attended that morning from renowned futurists Alvin and Heidi Toffler.)
Last year at this time during the National Association of Broadcasters (NAB) conference, Adobe had announced the Adobe Media Player, a desktop application for video content that would run on AIR and deliver an engaging experience to viewers while giving content publishers the ability to distribute video, create ads, and build businesses around media assets.