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Robert Hoekman, Jr.

Last updated Oct 17, 2003.

Robert Hoekman, Jr., is an interaction designer, writer, and user-experience evangelist, and the founder of Miskeeto>/a>, a product development and web design consultancy focused on socially conscious projects that improve the world.

He is the author of the Amazon bestseller Designing the Obvious, which focuses on seven guiding principles of great web-based software and how to leverage them in any real-world project. Learn more about Robert through his blog at