Publishers of technology books, eBooks, and videos for creative people

Home > Store

Before and After Page Design

Register your product to gain access to bonus material or receive a coupon.

Before and After Page Design

Book

  • This product currently is not for sale.
Not for Sale

About

Features

  • “Before” and “After” tutorials illustrate solid design principles.
  • Book's simple, elegant, full color design reinforces principles being taught.
  • Presents the “how” of design with the “why”.
  • Written by designer, teacher, author, and publisher John McWade—Expertise in desktop publishing from its outset.

Description

  • Copyright 2004
  • Dimensions: 7 X 9
  • Pages: 208
  • Edition: 1st
  • Book
  • ISBN-10: 0-201-79537-X
  • ISBN-13: 978-0-201-79537-0

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Sample Content

Online Sample Chapters

Create Effective Fliers And Mailers That Really Work

Fliers & Mailers

Downloadable Sample Chapter

Click below for Sample Chapter(s) related to this title:
.sit file .zip file

Table of Contents



Newsletters & Newspapers.


Brochures.


Fliers & Mailers.


Advertising.


Stationery.


Business Documents.

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership