Living the Dream: Putting your creativity to work (and getting paid)
- By Corwin Hiebert
- Published Nov 15, 2012 by New Riders.
- Copyright 2013
- Dimensions: 7" x 9"
- Pages: 288
- Edition: 1st
- Book
- ISBN-10: 0-321-84310-X
- ISBN-13: 978-0-321-84310-4
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Product Author Bios
Corwin Hiebert is a successful small business owner whose boutique firms (Taendem Agency and Creative Speakers Bureau) provide management and marketing services to creative entrepreneurs, educators, and visual artists, including world-renowned photographer and author David duChemin. As the co-founder of both CREATIVEMIX (an ideation community) and Clamorate.com (resources for creative freelancers), Corwin passionately helps creative people turn their dreams into reality one good business decision at a time. He lives the dream with his wife and business partner Eileen Rothe in Vancouver, Canada.
Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love.
This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.
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Corwin Hiebert’s Creativity at Work: Getting Organized and Getting Paid
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2 of 2 people found the following review helpful
Missed The Mark For Me,
Amazon Verified Purchase(What's this?)
This review is from: Living the Dream: Putting your creativity to work (and getting paid) (Voices That Matter) (Paperback)
I didn't give it two stars because, according to Amazon, that means I didn't like. Three stars says it's ok and that's more how I feel about it. Unfortunately this book missed the mark for me. To others who are really new creatives and just starting out, this book might be great for them.A lot of the information I've read numerous times before. It's just packaged and worded differently. It used a very broad brush when giving you "how to" information. I personally would have liked a few more concrete steps to take. I didn't really find any. Usually in books like this I come away with one or two nuggets of information I can use. In this case, I didn't come away with anything. If you're a creative you'd might want to look at books by Maria Piscopo, "The ASMP Guide to New Markets in Photography" as well as "ASMP Professional Business Practices in Photography". A book that really planted some great ideas was "Getting Everything You Can Out of All You've... Read more
1 of 1 people found the following review helpful
A MUST Read for all Creatives and Entrepreneurs,
This review is from: Living the Dream: Putting your creativity to work (and getting paid) (Voices That Matter) (Paperback)
This book has been amazing to read. I've been a Video Director for 14 years and this book seems to catch MANY of my blind spots as a creative entrepreneur. It addresses holistic living for creative types- dreams, business, creative, family. It then takes this holistic approach and applies it to the details of running a creative business. Of the many books I have read, this book is really standing out as one I will be reading numerous times so that it fully soaks in. I would even say it's shifting how I run my creative business - for the better. I have been referring Living the Dream to other creative entrepreneurs and they have been having the same response as me.
1 of 1 people found the following review helpful
Superb, By Photog_71 (San Diego, CA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Living the Dream: Putting your creativity to work (and getting paid) (Voices That Matter) (Paperback)
This is a great book if you're a creative wanting to break free from "the man". There's no fluff here, just solid good business advice. Read it. You'll be glad you did.
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Online Sample Chapter
Generating Demand for Your Creative Services
Table of Contents
PART 1: MANAGEMENT
1. Establishing Your Creative Capital
• Defining and Refining Your Skills
• Finding Your Creative Mix
• Being Educated and Getting Schooled
• Creative Work Should Be Hard
• Turning Your Assets into Value
2. Planning For Success
• Being in Business With Yourself
• Clarifying Your Business Offering
• Understanding Your Marketplace
• Preparing a Business Plan that Doesn’t Suck
3. Creating a Workflow That Works for You
• Winning the Battle And The War
• Making the Most of Your Home Office
• Build a Schedule that You’ll Love
• Planning a Project Like a Smarty-Pants
4. Making the Most of Your Meetings
• Running a Meeting
• Attending a Meeting
• Selling at a Meeting
5. Getting Clients to Love You
• Understanding Your Clients’ Needs and Wants
• Establish a Scope of Work
• Fitting In and Standing Out
6.Getting the Law on Your Side
• Letting the Legal Beagle Out of the Dog House
• Starting Your Business on the Right Foot
• Doing Deals that Make Sense
• Putting Your Legal Documents into Action
7.Understanding Those Pesky Finances
• Risking It All Without Risking Your Future
• Building a Pricing Strategy
• Asking for Money and More
• Borrowing Money and Making It Count
Part I Summary: Your Management Style
PART II: MARKETING
8. Generating Demand for Your Services
• Eliciting Curiosity
• Developing Auteur-like Attitude
• Creating a Marketable Brand
• Putting Your Brains and Your Brand into Action
9. Building a Marketing Strategy
• Creating a Marketing Plan That Doesn’t Suck
• Preparing a Marketing Mix
• Focusing on Bottom Line ROI
• Assessing Your Marketing Impact
• Planning a Think & Drink
10. Doing Self-Promotion Right
• Adjusting Your Attitude About Selling
• Succeeding Through Subtle Persuasion
• Fostering Real Word of Mouth
11. Making Your Mark Through Collaboration
• The Collaboration Effect
• Finding the Right Collaborators
• Choosing the Right Project
• Making a Collaboration Awesome
• Building a Buzz
• Being a Fan and a Follower
12. Networking in the Real World
• Being the Lone Ranger Not a Loner
• Creating Your Own Sphere of Influence
• Building a Proximity Plan
13. Creating a Web-presence
• Shaking Your Digital Head(space)
• Marketing to Your Social Networks
• Leveraging Your Digital Assets
14. Producing Collateral Not Damage
• Making Your Creative Work Touchable
• Putting Your Business Card in its Place
• Portfolios and All That Jazz
Part II Summary: Your Marketing Style
Sample Pages
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