PayPal Official Insider Guide to Growing Your Business, The: Make money the easy way

Product Author Bios

Michael Miller is a Minneapolis-based best-selling author who has written numerous books about computer and technology topics, including computer hardware and software, Facebook, and eBay. In addition, he writes business books about marketing and related topics, and contributes articles to a variety of websites and publications. 

As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity?

Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line.

Both casual sellers and established business owners will learn how to use PayPal to:

• Assist customers--from accepting credit cards to allowing bank payments
• Manage money--from getting paid to helping you avoid fraud
• Apply reports--from assessing inventory to tracking profits
• Maximize growth--from expanding marketing to increasing sales