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Branding/Marketing

Articles

Denise Anderson

Pursuing a job should be like seeking out a love relationship. You have to know what your goal is, have a strategy to reach that goal, and then execute your plan. It’s great to be wonderful, but if no one else knows your greatness, how will you ever get a design job? Find out in this chapter from Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.

Drew Neisser

In this chapter from his book, The CMO's Periodic Table: A Renegade's Guide to Marketing, Drew Neisser shows you how to identify the elements that have high potential to precipitate trouble, making you much more able to handle them like a pro and nip disasters in the bud.

Drew Neisser

Being a marketer in today’s modern age is not easy, with the onslaught of digital and print messages consumers see daily. Drew Neisser, marketer and author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing, introduces you to seven marketing mavens and shares their insights on a range of elements that nearly every aspiring marketer must consider.

In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.

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Blogs

Laura Ross

On Thursday, June 25, @Peachpit and @RahafHarfoush threw down for a live, full-hour Twitterview about the Obama campaign’s use of social media. Check out the transcript and suggest the next Twitterview author!

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