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Frames

Frames—you either love 'em or hate 'em. If you use frames on your Web site, you'll probably use one frame for navigational purposes (a navigation bar/menu) and one frame with the main content. Since you can see frames as separate browser windows on the same page, you can click a button in the left frame that will only change the right frame, or vice versa. This way you can have the menu visible at all times. You can also place a logo or a banner in a separate frame if you want to display it at all times. Frames are easy to put together and give a very organized look to your Web site.

But I don't recommend using them.

Frames can be really confusing when you try to bookmark a site, since individual pages of the site can't be bookmarked. Visitors can also have problems printing pages. Also, all browsers handle frames differently.

Other Things to Pay Attention to

  • Locate company logos consistently throughout the site.

  • Avoid scrolling text on your site or in the browser window. Scrolling text slows access to your pages.

  • Spell check your Web site repeatedly, and have other people check it for spelling, grammatical accuracy, clarity, and so on. Ask for critiques from friends, family—even your site's visitors.

  • Always test your hyperlinks to make certain they're not broken, especially after you update your Web site.

  • Be sure to check whether your Web site is compatible with all the leading Web browsers.

  • If you have a commercial Web site and are planning on selling products or services directly from your Web site, it's a good idea to buy secure server space to ensure safe credit card transactions.

  • Submit your Web site to search engines, and check how your site ranks in a search. If your site isn't in the top 25, consider changing your META tags.

  • Many people still have 14-inch or 15-inch monitors. Try to make your site "scroll-free" (at least horizontally).

  • Don't put a lot of banners on your site. Two banners per page should be the max.

  • Validate your HTML code.

  • Don't put a visitor counter on your Web site. Counters don't look professional and can be a real negative form of advertisement if you're not getting a fair volume of traffic to your site.

  • Last but not least, content is king! If you give away something valuable to your visitors, such as information, advice, or software, they'll return. Be interactive, add message boards and chat rooms to your Web site, communicate with your visitors, and let them communicate with each other.

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Customer Service

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Other Collection and Use of Information


Application and System Logs

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Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

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Do Not Track

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Security


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Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
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Correcting/Updating Personal Information


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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
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  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
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Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020