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Relevance By Robin Williams Feb 2, 2018 Learn how to optimize the content of your presentation by focusing on relevance. In this sample chapter from The Non-Designer's Presentation Book: Principles for effective presentation design, 2nd Edition, Robin Williams shows you how to remove superfluous items, choose a complementary background, select high-impact photos, and more.

An Introduction to MySQL By Larry Ullman Jan 24, 2018 See how to define a simple table using MySQL’s allowed data types and other properties and learn how to interact with the MySQL server using two different client applications.

Orthographic Views By James D. Bethune Mar 10, 2017 Learn how to create and interpret orthographic views with Solidworks 2016.

Going Beyond the Basic Edits By Scott Kelby Mar 9, 2017 Scott Kelby takes a deeper dive into the editing tools available in Lightroom Mobile

5 Tips for Building a Killer Portfolio By Denise Anderson Mar 5, 2016 Denise Anderson, author of Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job., shares expert insights on building a book of work that represents the style, type, and industry-specific work you want to do.

Of Conjectures and Uncertainty By Alberto Cairo Mar 2, 2016 In this chapter from The Truthful Art, Alberto Cairo explains the scientific stance, and explores the values of hypotheses and conjecture.

Learn Adobe Dreamweaver CC for Web Authoring: Getting the Big Picture By Kim Cavanaugh, Rob Schwartz Feb 16, 2016 In this chapter, you’ll take a look at the ways you can use images to further define the look and feel of a design, how to insert and position images, and the tools that Dreamweaver provides to help you get those jobs done.

Promote Your Brand By Denise Anderson Feb 1, 2016 Pursuing a job should be like seeking out a love relationship. You have to know what your goal is, have a strategy to reach that goal, and then execute your plan. It’s great to be wonderful, but if no one else knows your greatness, how will you ever get a design job? Find out in this chapter from Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.

Design for How People Learn: How Do We Remember? By Julie Dirksen Jan 26, 2016 Memory is the foundation of learning. There’s a lot we still don’t know about the nature of memory, but we do have some ideas and models for how it works. In this chapter from Design for How People Learn, 2nd Edition, Julie Dirksen looks at how we pay attention and encode information into memory. Second, she looks at different types of memory.

Starting Practices for Game Design By Zack Hiwiller Jan 25, 2016 In this chapter from Players Making Decisions: Game Design Essentials and the Art of Understanding Your Players, Zack Hiwiller talks about how to get started thinking about game design, including theme and mechanics, designing for others, and familiarizing yourself with analog games.

How to Become a UX Leader: Understanding the Psychology of Users By Robert Hoekman Dec 29, 2015 UX is a lot more than checkboxes and radio buttons. UX is psychology applied to design. For so many reasons, it’s high time everyone else finds that out too, as Robert Hoekman explains in this chapter from Experience Required: How to become a UX leader regardless of your role.

Game Designers Just Play Games All Day, Right? By Zack Hiwiller Dec 28, 2015 Debunking common misconceptions about the job, game designer Zack Hiwiller, author of Players Making Decisions: Game Design Essentials and the Art of Understanding Your Players, explains the breadth of knowledge a game designer is expected to leverage. Learn why game design is more work than play.

Integrating Adobe Capture CC and Other Adobe Mobile Apps into Your Workflow By Jake Weien Dec 21, 2015 "Creative Jake" Weien has been converted into a believer, now that he has seen how the new Adobe mobile apps can be incorporated into a creative production workflow. Surprisingly, it happened much sooner than he ever expected: today!

Shape and Photo Woodblock Print, Part 1: Create Vector Shapes with the Adobe Shape Mobile App By Jake Weien Oct 2, 2015 "Creative Jake" Weien is a big fan of Adobe Shape, a free app that lets you create custom shapes as vector graphics for use in other products. In Part 1 of a two-part tutorial, Jake manipulates an interesting photo to create a unique shape for ultimate use in block printing (covered in Part 2, by Bonny Pierce Lhotka).

Shape and Photo Woodblock Print, Part 2: Modern Mixed-Media Photo Transfer By Bonny Pierce Lhotka Oct 2, 2015 Bonny Pierce Lhotka, author of Hacking the Digital Print: Alternative Image Capture and Printmaking Processes, takes the baton from "Creative Jake" Weien in the second half of this tutorial, combining his vector graphic shape with both handmade and digital printing techniques to create new types of images.

The Brand Flip: An Interview with Marty Neumeier By Peachpit Press, Marty Neumeier Sep 14, 2015 In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.

The Brand Flip: Tangible ↻ Immaterial By Marty Neumeier Aug 24, 2015 In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.

A Roadmap for Creating an Effective Content Strategy By Meghan Casey Jul 22, 2015 Brain Traffic content strategist Meghan Casey, author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, talks about the content strategy framework that just might save your next website redesign project.

How to Set and Align on Project Objectives for Your Content Strategy By Meghan Casey Jul 2, 2015 In this excerpt from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey explains how to establish and align project objectives for your content strategy.

For Stronger Photographs, Forget the Camera By David DuChemin May 11, 2015 David DuChemin, author of The Visual Toolbox: 60 Lessons for Stronger Photographs, explains that photography is about stories, and life, and photographs that say something about those things. It is not about cameras.

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