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Adobe Digital Marketing

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A Roadmap for Creating an Effective Content Strategy
Jul 22, 2015
Brain Traffic content strategist Meghan Casey, author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, talks about the content strategy framework that just might save your next website redesign project.
How to Set and Align on Project Objectives for Your Content Strategy
Jul 2, 2015
In this excerpt from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey explains how to establish and align project objectives for your content strategy.
Q&A with the Authors of Nicely Said: Writing for the Web with Style and Purpose
Jun 18, 2014
Nicole Fenton and Kate Kiefer Lee, the authors of Nicely Said: Writing for the Web with Style and Purpose, answer our questions on the biggest mistake companies make with web content, how to get your customers to care, and advice for those who seek a career in writing for the web.
Why Your Website's Content Sucks and What to Do about It
Mar 5, 2012
In this chapter from Content Strategy for the Web, 2nd Edition, Kristina Halvorson and Melissa Rach look at some of the most common obstacles that keep us from turning bad content into better content.