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As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to:
Part I: The Calling1. The State of the Designer2. Re-Design School
Part II: The Communication Essentials3. Trust in the Dots4. The Art of Storytelling5. Presentation Part Three. Visioneering6. Startup-esque7. Setting Your Compass by Your North Star8. Getting to Beta & Beyond9. Digital Cartography