Save up to 40% on Adobe Creative Cloud (2022 release) titles with code NEW2022. Shop now.
Publishers of technology books, eBooks, and videos for creative people
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Also available in other formats.
Register your product to gain access to bonus material or receive a coupon.
As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to:
Part I: The Calling1. The State of the Designer2. Re-Design School
Part II: The Communication Essentials3. Trust in the Dots4. The Art of Storytelling5. Presentation Part Three. Visioneering6. Startup-esque7. Setting Your Compass by Your North Star8. Getting to Beta & Beyond9. Digital Cartography