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Robin Williams, teacher and designer, knows what it takes to give a good presentation. In this revised and updated book, Robin makes it easy for even first-time presenters to get past their fears of creating a presentation. She expands upon the four fundamental principles of good design and typography introduced in her award-winning Non-Designer’s series and adds four more principles specific to achieving clear communication with slides.
Let Robin guide you in her signature light-hearted style through the entire process of creating a presentation—from planning and organizing your ideas to designing effective, beautiful slides that won’t put your audience to sleep.
In this essential guide to presentation design, you’ll learn:
• What makes a good presentation—or a bad one
• How to plan, organize, and outline your presentation
• Four principles for developing effective presentations
• Four principles for designing beautiful slides that communicate clearly
• Specific tips for using animation and transitions that aren’t annoying
• A list of timeless presentation rules . . . that you should totally ignore
Download the sample pages (includes Chapter 4 and the Index)
1: Where to Begin?
What’s a presentation?
Does it need to be digital?
Yes, it needs to be digital
Which slide size to use?
Both presenting and posting?
Where is your audience?
What’s a bad presentation?
What’s a good presentation?
Boundaries can be great
Templates and assets
Share your slides
2: Get yourself Organized
Plan, organize, outline, write
Now that you’re organized
Four principles of presentation design (overview)
Edit the text!
Spread out the text!
How many slides in a presentation?
Sometimes you need lots on one slide
Get rid of superfluous stuff
Don’t use dorky clip art
Use relevant photos
Animation creates a focus
Concerns about animation
Make a beginning
Tell us where you’re going
Text vs. images
Find the humans in the story
Tell relevant stories
Vary the pace
Make an end
And leave time for questions
Four principles of design (overview)
Contrast with typeface
Contrast with color
Contrast provides substance
Contrast can help organize
Contrast demands attention
Repeat to create a consistent look
Repeat a style
Repeat the image, but differently
Unity with variety
Design the repetitive elements
Repetition doesn’t mean sameness
Alignment cleans up individual slides
Alignment cleans up your deck
Alignment unifies your deck
Alignment makes you look smarter
Alignment is a great organizer
Alignment will need adjusting
Intentionally break the alignment!
White space is okay
But avoid trapped white space
Proximity cleans and organizes
Proximity is a starting point
Why include handouts
12: Learn your Software
Turn off “Autofit” or “Shrink text to fit”
Set the vertical alignment to the top
Adjust the space between lines
Adjust the space between paragraphs
Crop or mask an image
Don’t squish the images
13: Ignore these Rules
Never read a slide aloud
Never use serif typefaces
Never use animation
Never use more than one background
Never make a slide without an image on it
Never use more than five bullet points per slide
Never use more than two or three words per bullet point
Never use PowerPoint
Never turn the lights off. Never turn the lights on
Never provide handouts before your talk
Never use pie charts
Never use Arial or Helvetica
14: Listen to your Eyes
Quiz: Listen to your eyes
Checklist for content
Checklist for slides
Put it all together