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As a graphic designer, you've probably learned the hard way that building your files without considering the finishing processes (like trimming and binding) can cost you money and delay your job. Consequently, the more you know about folding, trimming, binding, and imposition, the better prepared you'll be to correctly build files. This chapter gives you all the real world tips you need to painlessly print your files.
Is it possible to design a low-budget flier that really sells a product? Yes, if you can keep all eyes on the product. Just follow the steps in this sample chapter, and you'll improve the vitality of your fliers and mailers through simple, yet effective, design techniques.