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How to Design Cool Stuff: Finding the Perfect Color

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You can design a color-coordinated document based on the colors in any element on the page. Here’s how.
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  • The color palette you need is already hidden in the photo. Here’s how to find it.

No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational. Colors don’t exist in a vacuum but are always seen with other colors. Because of this, you can design a color-coordinated document based on the colors in any element on the page. Here’s how.

1 Look close, closer, closest

Every photo has a natural color palette. First step is to find it and organize it. Zoom in on your photo, and you’ll be astonished by how many colors you see.

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