Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Adobe Digital Marketing

Adobe Digital Marketing

RSS Feed Subscribe to this topic  RSS details

26 Items

Sort by Date | Title

A Roadmap for Creating an Effective Content Strategy
By Meghan Casey
Jul 22, 2015
Brain Traffic content strategist Meghan Casey, author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, talks about the content strategy framework that just might save your next website redesign project.
How to Set and Align on Project Objectives for Your Content Strategy
By Meghan Casey
Jul 2, 2015
In this excerpt from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey explains how to establish and align project objectives for your content strategy.
Q&A with the Authors of Nicely Said: Writing for the Web with Style and Purpose
By Peachpit Press, Nicole Fenton, Kate Kiefer Lee
Jun 18, 2014
Nicole Fenton and Kate Kiefer Lee, the authors of Nicely Said: Writing for the Web with Style and Purpose, answer our questions on the biggest mistake companies make with web content, how to get your customers to care, and advice for those who seek a career in writing for the web.
Three Tips to Help You Publish Like a Pro in WordPress
By Jesse Friedman
Apr 24, 2014
In this excerpt from WordPress in a Weekend, Jesse Friedman offers some quick tips for improving your WordPress site.
Sharing WordPress Posts: Post Locking, Autosave, and Revisions for Multiple Authors
By Jessica Neuman Beck
Feb 24, 2014
When multiple people share a WordPress post, it's easy to make mistakes. Worse, you could lose the whole thing! With WordPress 3.7.1, multiple authors no longer means multiple headaches. Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Third Edition, shows how the post locking, autosave, and revision features make working with multiple authors a breeze.
Spiff Up Your WordPress Site with the Jetpack Plug-In
By Jessica Neuman Beck
Feb 13, 2014
Dive into the advanced features of the Jetpack plug-in to give your WordPress website some extra oomph. Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Third Edition, shows how to set up the Infinite Scroll, Single Sign On, and Mobile Theme Jetpack modules.
Why You Need Responsive Design for Your WordPress Site
By Joe Casabona
Jan 30, 2014
In 2013, over 50% of e-commerce traffic was mobile. In 2014, one quarter of new websites will be powered by WordPress. Joe Casabona, author of Responsive Design with WordPress: How to make great responsive themes and plugins, explains why implementing responsive web design on your WordPress site is so important, and not as hard as you might think!
Embed Your Own Videos in WordPress
By Jessica Neuman Beck
Jan 16, 2014
Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Third Edition, shows how easy it is to upload, manage, and display videos on your WordPress site.
Making Your WordPress Theme Responsive: Core Features
By Joe Casabona
Jan 13, 2014
This chapter looks at some of the core features of WordPress instrumental to a good User Experience, including navigation, images, and widgets.
Creating a Unified Content Strategy for the Web and Beyond
By Ann Rockley, Charles Cooper
Mar 14, 2012
Ann Rockley and Charles Cooper explain that the only way to create content that meets changing customer needs is to adopt a unified content strategy. Such a strategy allows you to develop adaptive content that’s modular, structured, reusable, and not tied to any device or platform.
Why Your Website's Content Sucks and What to Do about It
By Kristina Halvorson, Melissa Rach
Mar 5, 2012
In this chapter from Content Strategy for the Web, 2nd Edition, Kristina Halvorson and Melissa Rach look at some of the most common obstacles that keep us from turning bad content into better content.
John Deubert’s AcrobatiX: Two Exotic Annotations
By John Deubert
Aug 23, 2011
Are people ignoring your sticky notes? Do your spreadsheet files invariable become separated from your financial reports? Acrobat supplies two annotation types that fix these problems and are strangely underused: The Sound and File Attachment tools are well worth knowing about!
An Interview with Tom Geller on Drupal 7
By Michael Anello, Tom Geller
Mar 22, 2011
Michael Anello interviews Tom Geller about the changes in Drupal 7, why installation is such a big hurdle, and whether Drupal is really for programmers (who favor elegance) or users (who favor a wild-west-style of freedom).
Customizing Content in Drupal 7
By Tom Geller
Mar 1, 2011
Since Drupal’s audience has historically been software developers, that’s translated into strong support for text and add-on programming. Two areas where Drupal has not been as capable are in creating content types with custom fields, and in supporting graphics and text styling within nodes. Fortunately, both areas are getting better. This chapter tells you how to create more flexible content using tools that are available today.
Last CMS Standing: The Promise of Drupal Versus WordPress and Joomla!
By Tom Geller
Feb 2, 2011
The popular open-source content-management systems Drupal, Joomla!, and WordPress are all getting new versions, setting the stage for an elimination tournament of market acceptance. Tom Geller, author of Drupal 7: Visual QuickStart Guide, looks at Drupal's comparative position in two regards: developer involvement and business adoption.
Top Ten Changes That Make Drupal 7 the Best Version
By Tom Geller
Jan 4, 2010
The web content-management system Drupal marches on with version 7 set to release in 2010. Tom Geller leads you through the top ten fundamental enhancements and several significant new features, both visible (e.g., administration tools) and hidden (programmer APIs).
Mac OS X Directory Services v10.6: Accessing an Active Directory Service
By Arek Dreyer, Ben Greisler
Dec 29, 2009
In this chapter, you will learn how to configure Mac OS X to log in using Active Directory, troubleshoot binding issues, and troubleshoot login issues.
Content Strategy for the Web: Why You Must Do a Content Audit
By Kristina Halvorson
Aug 20, 2009
Before you ever begin to brainstorm about which content you need, you must understand exactly what you have. Kristina Halvorson offers the basics on how to create a content inventory, do a quantitative content audit, do a qualitative content audit and approach specialized content audits.
The Next Level: Creating an Inline Random Graphic in Dreamweaver CS3
By Andy Anderson
Jul 13, 2007
Spice up your Web pages with the easy-to-use Dreamweaver CS3!
Add A Google-Compatible Sitemap For Your WordPress Blog
By Maria Langer
May 25, 2007
Want to help Google index your WordPress-based Web site more efficiently and effectively? Sign up for Google’s Webmaster tools, install a plugin that creates a sitemap, and be sure to tell Google where to find it. In this article, WordPress 2: Visual QuickStart Guide author Maria Langer takes you through the steps you need to follow. It’s fast, it’s free, and it’s a lot easier than you might think.

Page 1 2 Next >