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How to Become a UX Leader: Understanding the Psychology of Users By Robert Hoekman Dec 29, 2015 UX is a lot more than checkboxes and radio buttons. UX is psychology applied to design. For so many reasons, it’s high time everyone else finds that out too, as Robert Hoekman explains in this chapter from Experience Required: How to become a UX leader regardless of your role.

Game Designers Just Play Games All Day, Right? By Zack Hiwiller Dec 28, 2015 Debunking common misconceptions about the job, game designer Zack Hiwiller, author of Players Making Decisions: Game Design Essentials and the Art of Understanding Your Players, explains the breadth of knowledge a game designer is expected to leverage. Learn why game design is more work than play.

Integrating Adobe Capture CC and Other Adobe Mobile Apps into Your Workflow By Jake Weien Dec 21, 2015 "Creative Jake" Weien has been converted into a believer, now that he has seen how the new Adobe mobile apps can be incorporated into a creative production workflow. Surprisingly, it happened much sooner than he ever expected: today!

Shape and Photo Woodblock Print, Part 1: Create Vector Shapes with the Adobe Shape Mobile App By Jake Weien Oct 2, 2015 "Creative Jake" Weien is a big fan of Adobe Shape, a free app that lets you create custom shapes as vector graphics for use in other products. In Part 1 of a two-part tutorial, Jake manipulates an interesting photo to create a unique shape for ultimate use in block printing (covered in Part 2, by Bonny Pierce Lhotka).

Shape and Photo Woodblock Print, Part 2: Modern Mixed-Media Photo Transfer By Bonny Pierce Lhotka Oct 2, 2015 Bonny Pierce Lhotka, author of Hacking the Digital Print: Alternative Image Capture and Printmaking Processes, takes the baton from "Creative Jake" Weien in the second half of this tutorial, combining his vector graphic shape with both handmade and digital printing techniques to create new types of images.

The Brand Flip: An Interview with Marty Neumeier By Peachpit Press, Marty Neumeier Sep 14, 2015 In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.

The Brand Flip: Tangible ↻ Immaterial By Marty Neumeier Aug 24, 2015 In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.

A Roadmap for Creating an Effective Content Strategy By Meghan Casey Jul 22, 2015 Brain Traffic content strategist Meghan Casey, author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, talks about the content strategy framework that just might save your next website redesign project.

How to Set and Align on Project Objectives for Your Content Strategy By Meghan Casey Jul 2, 2015 In this excerpt from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey explains how to establish and align project objectives for your content strategy.

For Stronger Photographs, Forget the Camera By David DuChemin May 11, 2015 David DuChemin, author of The Visual Toolbox: 60 Lessons for Stronger Photographs, explains that photography is about stories, and life, and photographs that say something about those things. It is not about cameras.

For Stronger Photographs, Understand Optical Filters By David DuChemin Apr 24, 2015 In this excerpt from The Visual Toolbox: 60 Lessons for Stronger Photographs, David DuChemin explains why and how he uses optical filters for his landscape photography.

For Stronger Photographs, Think Cinematically By David DuChemin Apr 17, 2015 The way we approach a photo essay is very similar to the way a cinematographer tells a story. In this excerpt from The Visual Toolbox: 60 Lessons for Stronger Photographs, David DuChemin explains how to use the technique to to think in terms of a consistent style, an intentional sequence, and the use of establishing, wide, and detail photographs to give both information and impact.

For Stronger Photographs, Consider Your Color Palette By David DuChemin Apr 10, 2015 A consistent color palette creates a flow when the images are presented together, creating a common mood or emotion through the work, even when the gesture within the images changes dramatically. In this excerpt from The Visual Toolbox: 60 Lessons for Stronger Photographs, David DuChemin shares how he works with color palettes in his photography and suggests some other resources for inspiration.

Hacking the Digital Print: SuperSauce White Image Transfer to Graphite Gelatin-Coated Paper By Bonny Pierce Lhotka Mar 24, 2015 This step-by-step technique from Bonny Pierce Lhotka, author of Hacking the Digital Print: Alternative Image Capture and Printmaking Processes, provides a recipe for making photographic image transfers via a concoction of graphite, gelatin, SuperSauce, and other common ingredients. The result is deliciously photogenic.

Preparing for the Shoot When Hacking a Digital Print By Bonny Pierce Lhotka Feb 19, 2015 In this chapter from Hacking the Digital Print: Alternative image capture and printmaking processes with a special section on 3D printing, Bonny Lhotka shows you how to make filters and screens by hand to alter a scene, including making a bracket to hold filters, using two tripods, combining images, and creating custom tools.

Creating Special Effects in Photoshop By Glyn Dewis Feb 12, 2015 In this chapter from The Photoshop Workbook: Professional Retouching and Compositing Tips, Tricks, and Techniques, Glyn Dewis shows you techniques for turning day into night, creating a cartoon/painterly effect, and making your own dust, debris, snow, and rain brushes. Plus, he shows a quick and easy black and white conversion technique, and how to fake the wet look.

The Use of Repetition in Design By Robin Williams Dec 25, 2014 In this excerpt from The Non-Designer's Design Book, 4th Edition, Robin Williams talks about the use of repetition in design and offers many examples of effective repetition.

10 Practical Logo Design Tips By David Airey Oct 14, 2014 David Airey, author of Logo Design Love: A guide to creating iconic brand identities, 2nd Edition, shares ten tips that will help you think about how to design better logos.

Sketchnote Planning: Techniques for Taking Visual Notes You Can Use Anywhere By Mike Rohde Sep 23, 2014 Sketchnotes are well suited for planning. This excerpt from The Sketchnote Workbook: Advanced techniques for taking visual notes you can use anywhere shows you how you can use them to plan ahead visually for projects like simple task lists, family vacations, work assignments, and more.

David Airey on Laying the Groundwork for a Successful Brand Identity Design Project By David Airey Sep 22, 2014 Without knowing specific details of your client’s business, his reasons for seeking a brand identity, and his expectations of the process and final design, you can’t possibly be successful with the project. In this chapter from Logo Design Love: A guide to creating iconic brand identities, 2nd Edition, David Airey shows you how to lay the groundwork to achieve project success.

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