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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

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  • Copyright 2007
  • Edition: 1st
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  • ISBN-10: 0-321-49659-0
  • ISBN-13: 978-0-321-49659-1

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.

Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.

This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.

This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

Sample Content

Online Sample Chapters

Press, Prospects, and Spiders: How to Capture All Three Audiences With Your Message

Press, Prospects, and Spiders: How to Capture All Three Audiences With Your Message

Downloadable Sample Chapter

Download Chapter 5: Broadcasting Your Message

Table of Contents

Who Should Read This Book?
How This Book Is Organized
What This Book Doesn't Cover

Part I: Using Public Relations for Long-Term Success

Chapter 1. Winning the SEO Battle
What Is Search Engine Marketing?
Think Theme
Content Is King
Popularity Matters
Avoiding the Spam Police
Seven Spamming Sins
SEO Professionals: Snakes and Saints
Tips to Remember

Chapter 2. Leveraging Articles for the Web
Golden Opportunities
You, the Expert
Customization Quickies
The Mighty Byline
Getting Paid for Your Own Publicity
Tips to Remember

Chapter 3. Blogging for Business
Anyone Can Do It
Stop Persuading, Start Engaging
Emerging from the Clutter
Set Your Blog Free with Feeds and Pings
Attract Good Press, Fight Bad Press
Spammers and Sploggers
Tips to Remember

Chapter 4. Networking in Social Media
Your Profile Is a Marketing Tool
The Friend Factor
Tagging, the Social Bookmark
Going Viral with Video
Marketing Through Mashups
Tips to Remember

Chapter 5. Broadcasting Your Message
The Newsworthy Story
Press Releases with Power
Famous on Internet Radio and Podcasts
Why Webinars Work
Feed the Press
Tips to Remember
Part II: Making Online Advertising Profitable for Your Business

Chapter 6. Connecting Through E-Mail

Creating Your Community
Get Personal
Timing Is Everything
The Irresistible Offer
Maximum Exposure
Tips to Remember

Chapter 7. Unleashing an Affiliate Force
Affiliates: Friends or Foes?
Instant Networks
Homegrown Teams
Communication Is Key
Cross-Selling as an Affiliate
Tips to Remember

Chapter 8. Maximizing Pay-Per-Click
PPC as a PR Tool
Optimizing Your Landing Pages
The Evils of Click Fraud
Getting Neighborly Through Local Search
Converting Customers with Pay-Per-Call
Tips to Remember

Chapter 9. Reaching Out Through Contextual Advertising
The Need for Transparency
Demographic and Behavioral Targeting
Repositioning Your Ad Copy
Direct Links vs. Tracking Links
From Bad to Ugly
Profiting as a Publisher
Tips to Remember

Chapter 10. Targeting Shopping Communities
Selling in a Community
The Smart Strategy for Search
A Shot at Fame
Your Customers Are Talking
Your Competitors Are Leaking
Tips to Remember
In Conclusion



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